Having dogs in the Supa Feeds family for over 40 years, we have never been able to find the ideal dog food that met our standards for up-take, growth and performance. Armed with decades of experience in the animal feed industry, aided with independent global research and driven with the passion of delivering a high-quality dog food, we discovered a few fantastic recipes. The Supa Feeds family now want to share this with you – a naturally fresher premium food for your best friend. Experience the difference.